Connect
Bring CRM, behavioural and customer data into one environment.
Managed customer data activation
One audience. Multiple destinations. Refreshed every hour.
Fractyl delivers the audience activation value of a CDP without an enterprise platform programme or an internal specialist team. It connects your customer data, finds the people who matter, and synchronises them across Google Ads, Meta, TikTok, DV360 and third-party clean rooms.
Built in Aotearoa. Agency-neutral. Google Cloud infrastructure.
01Signals in
Client CRMAudience + lifecycle data
GA4Behavioural signals
Server-sideAd + conversion signals
Hashed at sourceProtected before transfer
FRACTYL02 / PROCESSResolve. Segment. Suppress.
Turn distributed signals into one governed, activation-ready audience.
Processed + synchronised hourlyOne audience · multiple destinations
03Audiences out
Google AdsMetaTikTokDV3603P clean rooms
Normalise
Resolve identities and turn scattered records into usable customer signal.
Activate
Synchronise one audience hourly across Google Ads, Meta, TikTok, DV360 and clean rooms.
THE COMMERCIAL PROBLEM
Your customer data knows more than your media plan.
Most businesses already hold the signals that would improve targeting. They are just trapped across CRM, web, customer and offline systems.
That creates stale lists, wasted acquisition spend and weak feedback between customer quality and media optimisation.
WITHOUT FRACTYL
Data sits still.
Media keeps spending.
- Audience uploads age immediately
- Existing customers stay in acquisition pools
- Lead quality rarely reaches the platforms
WITH FRACTYL
Customer truth
becomes signal.
- Audiences refresh across destinations every hour
- Suppression reduces avoidable media waste
- High-value seeds help find better new prospects
WHO FRACTYL IS FOR
First-party data with enough value and scale to change the media.
Fractyl fits organisations where customer timing matters, data is split across systems, and paid media runs continuously across multiple destinations.
A customer base with scale
Enough contacts for useful segments to remain meaningful after lifecycle, product and behaviour are applied.
A journey worth acting on
Useful states such as first purchase, repeat purchase, loyalty, lapse, lead progression, renewal or churn.
Media spend that compounds
Sustained investment across Google Ads, Meta, TikTok or DV360 where cleaner signal and suppression improve value over time.
The fastest signal of fit:
Acquisition campaigns are reaching people who have already bought, enrolled or joined. That waste is measurable and removable.
See the full fit criteriaTHE CORE PRODUCT
Build an audience from the way your business actually works.
Fractyl turns raw customer fields, ready-made audience definitions and suppression rules into segments that can be measured and activated.
Select field
Lifecycle statusMain · Prebuilt · SuppressionDefine criteria
Prospect + high intentAND / OR logicView audience
6,420 contactsSize · conversion · lead stateSYNC DESTINATIONSGoogle · Meta · TikTok · DV3603P clean rooms
SCHEDULEEvery hourOne audience kept current everywhere
THE FIRST VALUE TO PROVE
Lead with arithmetic. Earn the right to add intelligence.
Suppression
Stop paying to acquire people who already bought, enrolled or joined. The clearest first proof.
Win-back
Re-engage lapsed, dormant or deferred customers around the moment they are most likely to return.
High-value lookalikes
Build acquisition seeds from the customers the business values, not an undifferentiated list of everyone.
WHY FRACTYL
Focused on the part that changes media.
Large CDPs are built to support enterprise-wide personalisation and experience orchestration. Fractyl concentrates on a more immediate job: clean identity, stronger suppression, better prospect signals and consistent activation across paid-media and clean-room destinations.
Warehouse-native
Designed around the client’s existing data estate, with Google Cloud and BigQuery at the core.
Agency-neutral
Works with incumbent agencies, specialist partners or in-house teams without changing who owns the media relationship.
Media-connected
Built by a team that understands how data quality changes activation, optimisation and measurement.
Value-led
Suppression efficiency and audience outcomes create a clearer case for continued investment.
PRIVACY BY DESIGN
Customer signal without careless exposure.
Identifiers are hashed before activation, and Fractyl is designed to work within each client’s privacy and governance requirements. No blanket compliance claims. No pretending the implementation context does not matter.
Explore privacy & securityCOMMON QUESTIONS
The useful things to know.
Is Fractyl a self-serve CDP?+
No. Fractyl is a managed customer-data capability. Clients get the outcomes without needing to run another complex platform or hire a specialist team to operate it.
Do we need to use D3 as our media agency?+
No. Fractyl is agency-neutral. It can work with your incumbent agency, multiple agency partners or an in-house media team without requiring a change to media ownership.
How is Fractyl different from a large enterprise CDP?+
Fractyl is deliberately narrower. It focuses on governed audience building, suppression and activation across paid-media and clean-room destinations. The managed model reduces implementation and operating burden, but it does not claim the real-time omnichannel breadth of an enterprise experience platform.
Is activation real time?+
Fractyl automatically synchronises audiences every hour. It is not event-streaming in real time, but it keeps suppression and prospect audiences current without manual uploads.
Which activation destinations are live?+
Google Ads, Meta, TikTok and DV360 are live. Fractyl can also send audiences into third-party data clean rooms for governed collaboration and activation.
How does Fractyl protect customer data?+
Identifiers are hashed before activation. Privacy and security requirements still depend on each client’s data, systems, contracts and legal obligations.
START WITH THE DATA YOU ALREADY HAVE
Bring us the media problem your customer data should solve.
We’ll show you where Fractyl can create the fastest commercial proof. We’ll also tell you where it would simply add complexity.
Organise a working demo